You’re offline. This is a read only version of the page.
Skip to main content
Toggle navigation
Company
Overview
Our Approach
Life At defacto
Careers
Solutions
Business Applications
Overview
Sales
Customer Service
Project Operations
Finance
Supply Chain
Human Resources
Business Central
Customer Insights
Power Platform Development
Low Code App Development
Power Apps
Power Pages
Power Automate
Power BI
Microsoft Dataverse
Application Modernization
Education Industry Solutions
Healthcare Industry Solutions
Services
Resources
Customer Stories
New Updates
Contact Us
Job Details
Job
Full-time equivalent
Job Type
Description
𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: 𝗦𝗘𝗢: • Conduct in-depth keyword research to guide content creation and optimize existing pages. • Perform on-page and off-page SEO to increase organic search visibility. • Regularly audit the website to identify opportunities for improvement in technical SEO, such as page speed, mobile responsiveness, and structured data. • Implement link-building strategies and monitor backlink profiles to improve domain authority. 𝗣𝗣𝗖 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: • Plan, execute, and optimize Google Ads and Bing Ads campaigns to maximize ROI. • Conduct keyword bidding, adjust budgets, and optimize ad copy to improve campaign performance. • Continuously monitor and refine targeting, landing pages, and ad placements to improve CTR and conversion rates. • A/B test ad creatives, landing pages, and bidding strategies to identify the best-performing assets. 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: • Use Google Analytics, Google Tag Manager, and Google Search Console to track website performance and campaign results. • Generate weekly and monthly performance reports, highlighting KPIs, insights, and recommendations for optimization. • Analyze user behaviour and traffic patterns to provide actionable insights and improve overall campaign performance. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: • Work closely with the content, design, and development teams to ensure all SEO and PPC efforts are aligned with business goals. • Collaborate with stakeholders to align marketing strategies with wider business objectives and contribute to overall marketing growth. 𝗦𝘁𝗮𝘆 𝗨𝗽𝗱𝗮𝘁𝗲𝗱: • Keep up with the latest industry trends, algorithm updates, and best practices in SEO and PPC. • Test new tools, platforms, and marketing approaches to drive innovation and stay ahead of competitors. 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗦𝗸𝗶𝗹𝗹𝘀: • 2-3 years of proven experience in SEO and PPC campaign management. • Strong proficiency in tools such as Google Ads, Google Analytics, Google Tag Manager, Bing Ads, and SEO tools (e.g., SEMrush, Ahrefs, Moz). • Demonstrated ability to improve search rankings, drive organic traffic, and maximize ROI in PPC campaigns. • Strong analytical skills with the ability to interpret data and provide actionable recommendations. • Experience with A/B testing, ad copywriting, and landing page optimization. • Excellent communication and organizational skills. 𝗣𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱 𝗦𝗸𝗶𝗹𝗹𝘀: • Knowledge of HTML, CSS, and website optimization best practices. • Experience with other paid media platforms (e.g., LinkedIn Ads, Facebook Ads) is a plus. • Ability to manage multiple projects and campaigns concurrently. 𝗪𝗵𝗮𝘁 𝗪𝗲 𝗢𝗳𝗳𝗲𝗿: • Competitive compensation and benefits to reward your expertise. • 5-day workweek for a healthy work-life balance. • Health insurance benefits • Access to the latest tools and resources to expand your digital marketing expertise. • A supportive team culture focused on professional development.
Book Your Demo