scribe-migration crm

CASE STUDY

Salesforce to MS Dynamics CRM Migration using SCRIBE

Overview

Client

Exactive, a UK-based unified IT communication services provider specialized in providing Skype for Business (formerly Microsoft Lync) Enterprise Voice, Microsoft Exchange; Video Conferencing technology to the Enterprise and Mid-market.

Location: UK                 

Company Size:  11-50

Executive Summary

Exactive was running a CRM application on SalesForce.com (SF). Considering the growing scale, scope, and complexities of existing business operations, the client wanted a CRM system that can better manage and formalize sales, marketing, service, and support operations, and provide controls, workflow, and integration capabilities for higher productivity through efficient processes.

Considering the requirement, De Facto executed a major CRM transformation for Exactive Limited from Salesforce Online to Microsoft Dynamics CRM 2015 Online. The transformation made things very easy for the client.

With the efficient migration of 237,500 records of all objects to CRM Online, the company can seamlessly capitalize on the new CRM online.

Challenge

Exactive was running a CRM application on SalesForce.com (SF) but due to the growing scale, scope and complexities of existing business operations, it wanted a CRM system in place to manage and formalize sales, marketing, service, and support operations in a better way and provide controls, workflow, and integration capabilities to achieve more productivity through efficient processes.

The client intended to capitalize on the cloud benefits, eliminating the need of investing in server hardware and resources to maintain the software. Basically, the client required a CRM application that can offer: 

  • Advanced system and process configuration capabilities
  • Enhanced capabilities for mobile users
  • Fluent and streamlined navigations
  • Data integration with other critical systems, such as financial platforms
  • Extended programming capabilities
  • 24×7 support

After understanding their scenario and needs, De Facto performed a major CRM transformation for Exactive Limited from Salesforce Online to Microsoft Dynamics CRM 2015 Online.

Key Factors

The main factors bothering the client included,

  • Data migration without disruption.
  • Migrate data from Salesforce® to Dynamics CRM 2015 Online.
  • Execute the data transfer smoothly so sales and service teams can continue addressing client’s needs efficiently.
  • Enable internal desktops and mobile devices to access customer account, contact, sales opportunity, service data, etc.

Solution

De Facto focused on various factors before executing a solution. The team of experienced architects considered the following things:

  • Assessment of the current state

Assess current business applications

Assess current business processes

Assess current information systems

Assess current infrastructure environments

 

  • Target the future environments

Define target business applications

Define target business processes

Define target information systems

Define target infrastructure environments

 

  • CRM infrastructure Setup

Dynamics CRM 2015

SQL Server 2012 with Reporting Services

Dynamics CRM Reporting Services Extensions

 

  • Data migration into CRM: Load sequence

Account data, relationships, and activity history

Contact data and activity history

Product data

Product version data

Core product data

Core product version data

Lead data, history and loop fuse data

Opportunity data, and activity history

Case data and activity history

Miscellaneous data

Since project commencement until project completion, De Facto followed a proper step-wise process, including the following stages:

  • Pre-migration planning
  • Project initiation
  • Landscape analysis
  • Solution design
  • Integration
  • Build and test
  • Execute and validate
  • Deliver and monitor.

De Facto followed a two-phase strategy to ensure uninterrupted service flow during the execution of the solution.

Integration

De Facto first integrated all client accounts and opportunity information to ensure the Exactive sales team continued to efficiently close on business and customer service. Then, it integrated service history data, which enabled the client’s support team to properly manage on-going engagements.

Migration

For migration, De facto used Scribe Workbench. With Insight Workbench, it migrated data directly, thereby taking control of the data migration process.

Using Scribe, De Facto: 

  • Completed data migration of Salesforce objects to DCRM Entities.
  • Improved quality of task.
  • Got exact mapping of Salesforce fields with DCRM Fields.
  • Reduced data migration costs.
  • Provided shortest-route, quick-quality migration.
  • Mapped lookup fields of Salesforce with CRM lookup fields.
  • Mapped picklist value with CRM option set value.

Results

Business-as-usual for Sales and Service

  • De Facto migrated 237,500 records of all objects to CRM Online efficiently – with full account information and opportunity history – to enable the company to capitalize on the new CRM online.
  • Allowed sales and service to maintain effective interactions with clients by providing the ability to see all account history.

Want more information?

If you want to learn about how De Facto professional architects can add value to your organization, please contact us today at Sales@defactoinfotech.com.

Testimonial

Thanks to De Facto for disruption-free migration.