xRM is a vast concept, a solution that expands the functionality of the CRM platform. It aims at building a unified system that connects all aspects of a business together. It is commonly defined in two ways:
- Some developers refer to “x” in xRM as extended relationship management, which represents the extension of CRM platform far beyond customer relationship management.
- While others find calling “x” an algebraic variable more suitable. The variable “x” has limitless possibilities, which means XRM is anything relationship management. This connotes the framework’s flexibility to accelerate the development applications for virtually any type of relationship managed by a line-of-business (LOB) application.
Key Technologies of xRM
You can make the best use of xRM, depending on extensibility of the CRM platform on which it is built. At present, Microsoft Dynamics CRM offers the most powerful xRM platform because of the Microsoft .NET Framework that underlies it. Microsoft Dynamics CRM can fulfill 80% of your business requirements, whereas xRM can take care of the rest. The .Net Framework, meanwhile, provides a common architecture that software developers can use to build custom line-of-business (LOB) applications that supply the remaining 20% of a company’s requirements quickly and economically.
What makes xRM the perfect solution platform?
Think beyond CRM and the traditional process of sales, marketing, and customer service automation, with countless opportunities that xRM provide. xRM solutions offer flexibility and customization to fulfill any business or organizational need. No matter what you do, there must be some component of relationship management, whether it’s vendors, distributors, customers, or partners. That’s exactly where xRM excels.
Use Dynamics 365 as a platform to build an XRM system, and you get a solid foundation to build line-of-business (LOB) solutions, and eventually a sustainable, profitable business. You can customize everything as per your business needs and integrate seamlessly with other vital systems.
Technical and Functional Advantages of xRM for Solution Builders:
The xRM application framework of the Microsoft Dynamics CRM product provides a range of capabilities that enable solution builders to deliver the best of the platform approach to custom application development. xRM applications are built with reusable services that can span multiple applications on a single platform. The xRM framework can be extended to create line-of-business (LOB) applications for a wide range of business purposes. The technology is highly scalable, leveraging the combined power and breadth of the Microsoft stack.
Enabling Choice through Dynamic, Reusable Application Services
xRM applications are built using reusable services, as depicted in Figure 1. The framework is the hub of integrated business services and rich connectivity with Microsoft Office Outlook messaging and collaboration client and other Microsoft Office system applications. The xRM framework gives you choices in solution development to perfectly match your business requirements. xRM lets your clients choose between buying software, building new solutions, customizing existing applications, or subscribing to third-party software-as-a-service (SaaS) offerings. Together with powerful integration options, and the Microsoft Windows operating systems, xRM becomes a vehicle for cost-effective custom application development. xRM has a multi-tenant architecture that allows organizations to build multiple LOB applications on a single platform.
A Hub of Potential Solutions
xRM can help any team manage any relationship, any relevant process, and any data. Known as a relational LOB application, a custom solution developed on xRM could be used to manage vendors, assets, people, partners, licenses, or any other aspect of a business that involves relationships.
Model-Driven Business Application Framework
xRM is a model-driven framework which enables a relatively non-technical business person to design the process steps and relational data modeling aspects of a LOB application. Next, developers can take the model and develop the custom application quickly. Subsequent customization is essentially a point-and-click, drag-and-drop process, while further extensibility is available by developers through Visual Studio and .NET. xRM’s model-driven nature is beneficial for both customers and solution builders. Apart from this, xRM delivers faster, more economical custom solution development.
The xRM architecture offers the highest level of scalability and availability at the lowest costs either on-premises or through online services. xRM applications support high scalability and availability through numerous essential qualities and capabilities available throughout the broader Microsoft server environment.
With the ability to have a choice between on-premises or cloud/hosted deployment, infrastructure specialists get even more flexibility and depth in assuring high scalability and availability for xRM.
Why Choose De Facto Infotech?
De Facto Infotech has a proven history of implementing innovative xRM solutions for Microsoft Dynamics 365 as the platform, enabling companies perform everything from managing relationships to tracking interactions, to automating business processes, and beyond. Want to learn about our xRM solutions? Connect with us now.