The outmoded marketing and sales system at Aaron Equipment Company and the absence of automation in the sales and marketing processes subjected Aaron to a relatively lower berth in terms of productivity, customer engagement and reach. The overall sales team turnover went down mainly because of inconsistencies in data management, use of inefficient business applications for sales reporting and forecasting, and lack of a standardized single repository to provide detailed insight into customer information to its sales division.
The company was also facing workforce downtime as the system created inefficiencies within the organization. Due to the inability to easily view and track data, employees had to give a lot of time to find the information they needed. Amid such a scenario, the company was seeing top management downtime, as the Aaron Equipment Company’s top management had to spend a lot of time on low-priority, low-productivity administrative tasks than on sales and marketing. In addition to that the multiple instances of inaccurate sales information due to variability in sales processes globally, and lack of presence on mobile platforms, added to the company’s woes. The company needed a solution to build customized campaigns in Dynamics CRM supported by a user-friendly interface to manage campaigns. It realized the need of having a custom CRM solution in place to overcome inefficient operations.